Read the beginner’s guide to pricing photographer here. What’s the size and structure of the company using the image? Is it a small local business, a non-profit organization, or a large corporation?.What is the image being used to sell? And in what kind of market? (Local, national, international, etc.).Do you plan to use the image elsewhere?.In the case of print usages, how many copies will be printed?.At what size will the image be used? (Pixel-width, quarter page, half page, website/Facebook banner, etc.).How will the image be used? (Website, brochure, magazine ad, billboard, etc.).Here are the basic questions you need to ask of the client to figure out how they want to use the image, to inform what your price should be. How unique is your image? Are there a whole bunch of other similar images out there, or is this photo something special that a client would have a hard time finding elsewhere? And how high is the quality of the image? Is it sharp, well-lit, and high enough resolution for quality print purposes? Your answers to these questions will help you establish the potential demand for the image. Let’s start with the questions you should ask yourself. You need to ask a bunch of questions, of yourself and the client. Establishing a price for your stock images is a negotiation process, and it’s a bit subjective. But you have to do the legwork, and pricing your images is part of that process. When you have the opportunity, licensing images on your own can mean a lot more money. It’s easy and simple, but you pay for it through the significant cut the agencies take from your licensing fees. The benefits of licensing your images through an agency or through online stock photography sites are many: the agency sets the prices, promotes your images, delivers them to the customers, and sends you payment. And when someone reaches out to ask you for that permission, you get to set the terms. Nobody can use that image without your express permission. You get to decide how it can be used, who can use it, and what the terms of that usage will be. So, as soon as you push the shutter button, the image you create legally belongs to you. The only exception is in a work-for-hire situation, where you are being paid to produce work that belongs to your employer. Copyright is different in every country, but in Canada and the United States it’s much the same when it comes to photography: photographers are the first owners of the images they produce. CopyrightĬopyright is the term for the legal right that gives the creator of an original creative work exclusive rights over its use and distribution. If you’re looking to learn more about the basics of stock photography before delving deeper into this article, make sure to check out our stock photography guide for beginners first. To help you find your way, we’re going to look at some of the basics, including: copyright and ownership, how to price your stock photography, and the basics of stock photography contracts. It can be a confusing world to navigate, but once you learn the ropes and find some valuable tools to guide you, selling stock photos can be a great way to generate some additional income from your photography. Welcome to the wonderful world of stock photography licensing, where you own your photos and charge other people for using them. Then the phone rings: it’s someone wondering if that’s your photo, and can they use it on their website? You’ve never had anyone ask to use your image in this way before, and you’re wondering what to do next. Imagine, for a moment, that a photograph you took of an incredible city skyline sunset has gone viral on social media, with hundreds of shares and comments.
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